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Why We Ditch SMS Markups

Jane SmithDec 5, 2025

Most monitoring services charge a premium for SMS alerts. We think that's wrong.

The Problem with Traditional Pricing

Traditional monitoring tools charge anywhere from $0.10 to $0.50 per SMS. When Twilio's actual cost is around $0.007, that's a markup of up to 7,000%.

Our BYOK Approach

With PulseKeep's Bring Your Own Keys feature, you connect your own Twilio account. You pay Twilio directly at wholesale rates, and we charge nothing extra.

The Math

If you send 100 SMS alerts per month:

  • Traditional service: $10-50/month
  • PulseKeep BYOK: $0.70/month

That's real savings that add up over time.