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Why We Ditch SMS Markups
Jane Smith•Dec 5, 2025
Most monitoring services charge a premium for SMS alerts. We think that's wrong.
The Problem with Traditional Pricing
Traditional monitoring tools charge anywhere from $0.10 to $0.50 per SMS. When Twilio's actual cost is around $0.007, that's a markup of up to 7,000%.
Our BYOK Approach
With PulseKeep's Bring Your Own Keys feature, you connect your own Twilio account. You pay Twilio directly at wholesale rates, and we charge nothing extra.
The Math
If you send 100 SMS alerts per month:
- Traditional service: $10-50/month
- PulseKeep BYOK: $0.70/month
That's real savings that add up over time.